Oral Surgery · Live
North Atlanta ENT & Oral Surgery
$120K in 90 days
Meta + Google ads for full-arch implant consultations. Attribution tied to closed-won revenue, not leads.
Van Deusen Practice Group
Most agency case studies are screenshots of vanity metrics. This one is a named surgeon, a named market, a bank account that moved. Shared with the client's written consent. The math is below — do it yourself.
Dr. Van Deusen is a working ENT surgeon in Metro Atlanta — good at the clinical work, frustrated with marketing that couldn't prove itself. He came to us with one question: am I buying patients, or am I renting clicks? No one had given him a straight answer.
We started from scratch. Custom creative built specifically for his practice — not a template borrowed from a dental or med-spa campaign. Sharp messaging aimed at the exact moment someone decides they're tired of not breathing through their nose. Landing pages that treated the visitor like a serious adult considering an elective procedure, not a discount hunter.
On the back end, we wired up revenue-attributed reporting — every lead tagged, every call tracked, every surgical case traced back to the ad and the ad set that produced it.
Ninety days in, the numbers told a clean story. 676 new patient inquiries at a cost per lead of $16.65. From those inquiries, 6 surgical cases closed, producing roughly $120,000 in revenue against $11,257 in ad spend. A 10.7x return on every ad dollar, with the attribution chain visible end to end.
More importantly — and this is the part that matters for the next ninety days — we learned which creative angles worked, which audiences converted, and which offers earned the phone call. That's the compounding part.
We take on a small number of practices per year. A new case study only appears here after the client has signed off on the numbers and given explicit permission to use their name. No composites. No "Dr. Smith." No exceptions.
A named case study from a current client engagement will publish here once results are reviewed and approval is in hand.
A named case study from a current client engagement will publish here once results are reviewed and approval is in hand.
30 minutes. I pull your market data, audit your existing ads if you run any, score your website conversion, and tell you — with numbers — whether this can work for your practice. You leave with a roadmap whether we work together or not.
Meta + Google ads for full-arch implant consultations. Attribution tied to closed-won revenue, not leads.
A 3-location dermatology group running Meta + AEO for Mohs and cosmetic injectables. Results publish once the 6-month window closes.
High-ticket rhinoplasty and breast procedures. Google Ads + AEO stack, measured in consult-to-surgery conversion.
A 5-location group testing AEO-first strategy as the primary patient channel. Findings publish once the pilot completes.