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Insights & Resources

The Patient Acquisition Playbook

Data-backed strategies, industry analysis, and actionable frameworks for medical practices looking to grow predictably through digital marketing and AI search.

The $16.65 CPL Framework: How One Oral Surgeon Generated 676 Leads

A detailed breakdown of the Meta Ads strategy behind Dr. Van Deusen's 10.7x ROAS campaign, including audience layering, creative rotation, and landing page structure.

How to Structure Your Practice Website for AI Citation

AI search engines cite structured, authoritative content. Learn how to format your service pages, FAQ sections, and schema markup so ChatGPT and Perplexity reference your practice.

Google LSA vs. Search Ads for Dental Implant Practices: 2026 Data

We analyzed $2.3M in ad spend across 47 dental implant practices to determine which Google channel delivers the lowest cost-per-consultation and highest case acceptance rate.

The 90-Day Launch Playbook for New Practice Locations

Opening a second location? This step-by-step framework covers pre-launch digital presence, geo-targeted campaigns, reputation building, and the metrics that matter in months one through three.

Local SEO Audit Checklist for Medical Practices (2026 Edition)

From Google Business Profile optimization to citation consistency and review velocity, this checklist covers every ranking factor that matters for multi-location healthcare providers.

Measuring AEO Success: The Metrics Traditional Analytics Miss

AI-referred traffic does not always show up in Google Analytics. Learn how to track AI search visibility, citation frequency, and the new KPIs that matter for answer engine performance.