What the AI Visibility Scan measures and how to read a 0 to 100 score

The AI Visibility Scan: What a 0 to 100 Score Measures

Q: What does the AI Visibility Scan check?

AI crawler visibility (bot parity); 30; Fetches the homepage as GPTBot, ClaudeBot, PerplexityBot and Bingbot and compares readable words against a browser. A site that renders in JavaScript shows the crawler a near-empty page. Structured data; 22; Whether Organization, LocalBusiness or ProfessionalService, Service, FAQPage and Article schema exist in the raw HTML, and whether they agree with each other. On-page fundamentals; 20; Titles, descriptions, headings, canonical tags, duplicate meta, answer-first content. Name, address, phone consistency; 15; Whether one address and one phone appear everywhere, including inside your own schema. Crawlability; 8; robots.txt, sitemap, status codes, orphan pages. Speed; 5; Time to first byte and page weight for the crawler fetch. Visibility is weighted heaviest on purpose. It is a gate: a site the crawler cannot read cannot be cited no matter how good the content is, and most Wix, Squarespace, React and GoHighLevel sites fail it without the owner ever knowing.

Answer Engine Optimization

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An AI visibility audit answers one question: when ChatGPT, Perplexity or Google's AI reads your website, what does it actually see? Our scan fetches your site the way those crawlers do, scores the result 0 to 100, and runs the same scan on your competitors so the number means something.

What does the AI Visibility Scan check?

Check	Weight	What it measures
AI crawler visibility (bot parity)	30	Fetches the homepage as GPTBot, ClaudeBot, PerplexityBot and Bingbot and compares readable words against a browser. A site that renders in JavaScript shows the crawler a near-empty page.
Structured data	22	Whether Organization, LocalBusiness or ProfessionalService, Service, FAQPage and Article schema exist in the raw HTML, and whether they agree with each other.
On-page fundamentals	20	Titles, descriptions, headings, canonical tags, duplicate meta, answer-first content.
Name, address, phone consistency	15	Whether one address and one phone appear everywhere, including inside your own schema.
Crawlability	8	robots.txt, sitemap, status codes, orphan pages.
Speed	5	Time to first byte and page weight for the crawler fetch.

Visibility is weighted heaviest on purpose. It is a gate: a site the crawler cannot read cannot be cited no matter how good the content is, and most Wix, Squarespace, React and GoHighLevel sites fail it without the owner ever knowing.

How do you read the score?

Below 40: the crawler cannot read the site or the business facts contradict each other. Fix visibility and NAP before anything else.
40 to 70: readable, but thin on structured data or answer-first content. This is where most local businesses sit.
70 to 85: technically sound; the remaining gap is off-site corroboration, reviews and directory presence.
Above 85: the site is not the bottleneck. Work shifts entirely to reviews, directories and the listicles assistants quote.

engageads.io scores 83. The reason we are still not named on Perplexity for local queries is the off-site half, which the scan cannot see and which we say out loud in how AI decides the best marketing company near me.

What does the scan not measure?

Google Business Profile reviews, directory listings, backlinks, and whether any engine currently names you. Those need a live citation test, which we run as a separate prompt panel: the same buyer questions asked in ChatGPT, Perplexity and Google, logged monthly, with the sources each engine cited. A scan tells you whether you are eligible; the panel tells you whether you are chosen.

How does it compare to other AI visibility tools?

Semrush, SE Ranking and similar toolkits track brand mentions across AI engines and are built for brands with budgets to match. Single-page scoring tools such as Rank++ grade a URL. Ours is built for a local service business: it scores your site and your two or three closest competitors together, explains each failure in plain English, and hands you a prioritised fix list. It is free inside the no-cost growth audit, and the agencies that offer something comparable are in best AEO agencies for small businesses.

How do you get one?

Request the growth audit and name two competitors. You get the three scores, the fix list, and a plain statement of which fixes are website work and which are reviews and directories that only you can do. If the site is fine, we say so. The service that follows, if you want it, is AEO and SEO at a flat $1,500 a month on a twelve-month term, detailed on the pricing page.

Engage Ads runs paid advertising, AI search visibility and lead follow-up as one system for high-ticket service businesses in Gwinnett County and across metro Atlanta, on a flat monthly fee with the ad accounts in your name. If you want to see where yours is leaking, start with a no-cost growth audit.

The scan is the front end of a larger service: answer engine optimization at Engage Ads.

Sam Ackerman

Sam Ackerman is the founder of Engage Ads, a done-for-you digital marketing agency for high-ticket service businesses in Georgia. He spent twelve years in psychology and medical sales before building Engage Ads, and now runs Meta and Google advertising, Answer Engine Optimization and lead follow-up automation as one system. His campaigns have produced more than 670 new patient inquiries for a single ENT practice at under $17 per lead. He writes about paid advertising, AI search visibility, and how buyers actually make decisions.

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