What Should a Marketing Agency Cost?
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Agency pricing comes in four models and each creates different incentives. How percentage of spend, retainers, flat fees and performance compare.
Choosing An Agency
What Is a Marketing Growth Audit and Is It Worth It?
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A growth audit finds where money leaks out of your current marketing before you spend more. What one should cover, and how to spot a sales pitch.
Choosing An Agency
What Does a Marketing Agency Actually Do?
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Agencies describe themselves in language that hides the work. Here is what a marketing agency actually does day to day and what you should expect to see.
Choosing An Agency
Marketing Agencies Under $2,000 a Month for Local Ads
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What a local business can realistically get for under $2,000 a month, the three kinds of provider at that price, and which ones publish a number.
Choosing An Agency